Meet Our Experts:

 
 
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Margit DetwEiler, Principal

Over the last 20 years, Margit has led the editorial vision for some of the top media and consumer brands, including Real Simple, AOL Everyday Health. Offering a unique blend of creative, editorial, business and technical skills, she’s created world-class multimedia publications, products and sites that attract both consumers and marketers. Prior to her digital life, Margit spent a decade as a Music Editor and then Managing Editor at the Philadelphia City Paper. In 2013 Gyrate Media independently launched TueNight.com a storytelling site and event series for Gen-X Women, twice-honored by the Webby Awards. Margit is also an award-winning reporter and editor and has contributed to the Associated Press, Digiday, Village Voice, Rolling Stone and many others. 

 
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Jessica Weil, Strategy & Management

Jessica is an Internet vet who has spent two decades creating great experiences and delivering unprecedented value for organizations of all sizes, including major media networks, agencies, foundations and startups. Jessica is our T-shaped versatilist, providing both leadership and management for our flagship client projects and accounts while applying strategic and tactical know-how as a subject matter expert (content, product, marketing). Who she's done it for: AOL, Los Angeles Times, Tribune, Participant Media, Disney, Fandom, Univision, Time Inc., Panda Strike, Skild (Cisco, U.S. Dept. of HHS), Southern California Edison, Stanford University, ForSaleByOwner.com, the Hewlett and MacArthur Foundations, and XPRIZE.

 

FRANCES MOFFETT, EDITOR

Frances Moffett is a journalist, editor and communications professional with more than 13 years of publishing and storytelling experience. In addition to running five print magazines and a slew of digital publications for professional membership organizations throughout the duration of her career, she has written for HuffPost, Jet magazine and the Chicago Defender. Frances obtained her bachelor's degree in magazine journalism at Columbia College Chicago and received her master's degree in PR and advertising from DePaul University. She is based in the Chicagoland area.

 

Kate Kilpatrick, Video

Kate is an award-winning reporter, editor and executive producer. She crafts impact-driven stories across media types and platforms. These include daily newsletters, longform features, Instagram videos and carousels, data visualizations and YouTube explainers.

She has reported stories across the U.S. – from Tangier Island to the Tohono O’odham Nation – as well as in Mexico, Nicaragua, Puerto Rico, Turkey and Dominican Republic. Her stories have appeared in Philadelphia Weekly, The Washington Post, NBC, Al Jazeera America, AJ+, TRT World, The Guardian, CNN’s Explore Parts Unknown, The Hechinger Report, The Conversation US and more.

 

Ruth gallogly, EDITOR

Ruth Gallogly has more than 25 years of experience creating compelling content that builds brands, community connections and customer loyalty. Versatile in working across mediums and industries, Ruth develops communications strategies and content marketing plans that best position companies and products, engage their target audiences, highlight their thought leadership, augment their reputations and mitigate brand risk. In addition to creating content for Gyrate Media clients, she has consulted for Audible, United Way of NYC, Rit Dye, and more.

Ruth has also worked as a Senior Director, Global Corporate Communications for Audible and was with the Robin Hood Foundation for nearly a decade, overseeing digital media, communications and marketing. She holds an MFA in Creative Writing from NYU.